The outdoor recreation industry is entering a pivotal era defined by extraordinary participation, significant economic influence, and a rapidly evolving policy landscape. Recent updates shared by national advocacy and industry leadership groups underscore the urgency for Texas-based outdoor recreation businesses to adapt, engage, and innovate. The data and analysis presented in the latest stakeholder call, facilitated by organizations like the Outdoor Industry Association (OIA) and aligned with TxORA’s sustainability and leadership principles, paint a complex but hopeful picture for 2025 and beyond.

Unprecedented Growth and Diversity in Outdoor Participation

According to the most recent 2024 participation report, nearly 176 million Americans—57% of the U.S. population—now partake in roughly 50 different outdoor activities. This is the largest and most diverse participant base recorded. For Texas-based businesses, this expanding community of hikers, cyclists, anglers, paddlers, and hunters means sustained demand for gear, apparel, and services. Importantly, it also means that participants are bringing their varied backgrounds, expectations, and values into the marketplace. They not only consume products but also shape industry direction through their expectations for quality, sustainability, and inclusivity.

Economic Power and Responsibility

The outdoor economy’s contribution has now surpassed $1.2 trillion and supports over five million jobs nationwide. Texas, with its rich landscapes—from the Gulf Coast and Hill Country to the Big Bend region—plays a significant role in this powerful economic engine. Yet, the past year has been financially tough. Costs, supply chain disruptions, and shifting consumer behaviors remind us that, despite robust demand, no business is immune to volatility. The industry’s true strength lies in its ability to listen, respond, and pivot—particularly in markets as dynamic as Texas.

Data-Driven Advocacy and Strategic Decision Making

Leaders at OIA and other associations emphasized that, starting in 2025, they will be providing even deeper data sets and analysis tools. These resources aim to help businesses understand shifting market conditions, evolving policy environments, and consumer trends. Through strategic use of these insights, Texas companies can anticipate changes in tariffs, navigate trade complexities, and plan sourcing strategies that mitigate risk.

Collaboration as a Core Competency

One of the strongest messages coming from this call is the unique ability of the outdoor industry to rise above pure competition and unite for common goals. 2025 brings new opportunities for engagement, including:

1. Refresher “Boots on the Ground” Advocacy: Encouraging direct dialogue with policymakers on issues that matter to Texas businesses—like sustainable trade, balanced conservation efforts, and maintaining access to natural assets.

2. Expanded Catalyst Conference: Building on past successes, the 2025 Catalyst Conference will delve into sustainability, innovation, and industry growth. Businesses from Texas can learn about cutting-edge practices and network with peers to enhance their environmental stewardship and operational resilience.

3. Strengthening the Ecosystem Through Partnerships: Events like Switchback in Nashville will connect brands, suppliers, and retailers. The lessons learned here easily translate to our home state of Texas, fostering a more cohesive and mutually supportive industry network.

State-Level Engagement and Policy Opportunities

With federal policy sometimes gridlocked, state-level action emerges as a powerful avenue. Offices of outdoor recreation and regional outdoor business alliances across the country are evolving to address issues like access, economic development, and sustainability. In Texas, this localized focus can help us shape policies that reflect our landscapes, climate challenges, and community priorities. Engaging with local tourism boards, chambers of commerce, and environmental coalitions can ensure that Texas voices are heard and that policies promote sustainable growth.

Sustainability: Meeting the Moment and Shaping the Future

Sustainability is no longer a luxury—it is an operational necessity. Regulations concerning chemicals, packaging, manufacturing, and resource use are proliferating across various states. Extended Producer Responsibility (EPR) laws, greenhouse gas reporting requirements, and new circular economy measures are changing the rules of the game. Texas businesses have an opportunity to get ahead by adopting sustainable practices, investing in innovation, and demonstrating leadership in responsible recreation. By engaging early in shaping state and federal guidelines, businesses can advocate for flexible policies that reward environmental stewardship without imposing untenable burdens.

Practical Advice for Texas-Based Outdoor Recreation Businesses

1. Invest in Data and Market Intelligence: Leverage upcoming research and insights from OIA and similar organizations. Use data analytics to track consumer trends and anticipate policy shifts, ensuring that your supply chain and pricing strategies remain competitive.

2. Engage in Policy Discussions: Don’t wait for regulations to arrive at your doorstep. Reach out to local and state policymakers, join advocacy groups, and participate in industry summits and conferences. By making your voice heard, you help shape regulations that align with your business’s interests and values.

3. Diversify Supply Chains and Partners: With changing tariffs and potential sourcing risks, consider broadening your network of suppliers. Look beyond a single country or region for production. Invest in partnerships that can provide more resilient and sustainable materials, reducing vulnerability to trade policy changes.

4. Adopt Sustainable Practices Now: Anticipate emerging environmental regulations by adopting greener materials, improving product durability, and minimizing waste. Prioritizing sustainability early allows you to stay ahead of compliance requirements, boost your brand image, and meet the rising expectations of conscious consumers.

5. Collaborate and Network Within the State: Texas is vast and diverse. Seek out local outdoor business alliances, environmental groups, and tourism boards. Collaborating with peers and sharing best practices strengthens the entire ecosystem. Together, the community can better navigate regulatory hurdles, spur innovation, and enhance the overall appeal of outdoor activities across the Lone Star State.

By blending proactive advocacy, strategic planning, data-driven decision-making, and a commitment to sustainability, Texas’s outdoor recreation businesses can not only endure market and policy volatility—they can thrive, ensuring that the state’s extraordinary natural heritage continues to inspire and enrich the lives of millions.