A special preview of the upcoming Texas Outdoor Economy VIP Luncheon hosted by the Texas Outdoor Recreation Alliance and Day One Experts in Fairview on October 9th. Freelance writer and lifelong outdoor enthusiast, Dan Oko, captures major event themes and connects with tourism specialist Michael Moore of the Texas Association of Campground Owners (TACO).

The outdoor retail industry isn’t what it used to be. The days of gearheads dominating the market—where every buyer was a hardcore mountaineer, overlander, or backcountry survivalist—are shifting. Today, casual consumers are reshaping the industry, gravitating toward lifestyle apparel, insulated tumblers, and road-running shoes over technical gear. That’s a problem—or an opportunity, depending on how you look at it.

The Texas outdoor industry is at a pivotal moment. As technology advances, consumer expectations evolve, and sustainability becomes a top priority, small outdoor businesses in Texas must embrace change to stay competitive. The Lone Star State’s rich natural resources—rivers, trails, and parks—offer immense opportunities, but seizing them requires forward-thinking strategies.

The outdoor recreation industry is entering a pivotal era defined by extraordinary participation, significant economic influence, and a rapidly evolving policy landscape. Recent updates shared by national advocacy and industry leadership groups underscore the urgency for Texas-based outdoor recreation businesses to adapt, engage, and innovate. The data and analysis presented in the latest stakeholder call, facilitated by organizations like the Outdoor Industry Association (OIA) and aligned with TxORA’s sustainability and leadership principles, paint a complex but hopeful picture for 2025 and beyond.

Texas' outdoor recreation industry faces challenges like aging infrastructure and natural disasters. But with strategic planning, policy advocacy, and local partnerships, businesses can thrive. Discover key actions to take today and help protect Texas’s outdoor legacy.

The latest outdoor trends show a surge in bicycling participation. Learn how your business can attract casual riders, cater to seniors, and build community partnerships. From rentals to digital strategies, unlock practical tips for growth today.