"As the state outdoor business alliance, our mission has an important role to fulfill in a space often overlooked, the outdoor economy. It's the space that looks and feels precisely like our beloved Hill Country. It's where outdoor lifestyles, conservation, local business, and social connections converge, producing resilient communities that thrive and silently power rural economies.

We are committed to supporting our neighbors in Kerr, Bandera, Kendall, Gillespie, and affected counties now and for the long road ahead."