Growth and longevity within a natural ecosystem are dependent on acquiring from limited resources and optimizing relationships with external factors.

Outdoor brands, entrepreneurs and rural communities are the backbone of a $48 billion recreation economy in Texas. They create the innovative gear that keep us comfortable or camouflaged and provide the spaces we adventure or escape daily stressors. Consequently, building healthy communities capable of demonstrating economic resiliency.

Texas has a tremendously healthy appreciation for the outdoors, from historic ranching and conservation practices to being the birthplace of recently adopted Olympic sport, bouldering. However, ecosystem participants that enable the continuation of outdoor recreation face increasing competitive forces.

TxORA elevates the collective value for outdoor entrepreneurs and communities by establishing an engaged recreation ecosystem and empowering members to obtain greater resources through continuous learning, collaborations and exposure driving events.