The expansive and diverse landscape of Texas provides the foundation for an outdoor economy that boasts $55.8 billion in economic spending, creates over 387,000 direct jobs, and generates $19.3 billion in wages and compensation. Nearly 12 million Texans participate in a range of outdoor lifestyles that promote healthy behaviors and contribute to rural economic resiliency.
The expansive and diverse landscape of Texas provides the foundation for an outdoor economy that boasts $55.8 billion in economic spending, creates over 387,000 direct jobs, and generates $19.3 billion in wages and compensation. Nearly 12 million Texans participate in a range of outdoor lifestyles that promote healthy behaviors and contribute to rural economic resiliency.
What is TxORA?
What is TxORA?
What is TxORA?
A champion for outdoor entrepreneurs and rural communities.
Texas Outdoor Recreation Alliance (TxORA) connects an engaged network of outdoor businesses with value aligned partners, dedicated to nurturing an ecosystem in balance with the natural resources we depend on.
A champion for outdoor entrepreneurs and rural communities.
Texas Outdoor Recreation Alliance (TxORA) connects an engaged network of outdoor businesses with value aligned partners, dedicated to nurturing an ecosystem in balance with the natural resources we depend on.
Our Focus
Our Focus
Outdoor Sector & Rural Advancement
Outdoor Sector & Rural Advancement
Recreation Infrastructure
Recreation Infrastructure
Community Engagement
Community Engagement
Advocacy
Advocacy
Objectives
Objectives
Connect the Texas outdoor recreation industry as an engaged network
Connect the Texas outdoor recreation industry as an engaged network
Improve learning network connectivity for outdoor entrepreneurs and rural communities
Improve learning network connectivity for outdoor entrepreneurs and rural communities
Promote exposure for outdoor ecosystem participants, with targeted support for early-stage outdoor businesses and projects
Promote exposure for outdoor ecosystem participants, with targeted support for early-stage outdoor businesses and projects
Reinforce the positive economic, health, and community benefits from a healthy outdoor recreation infrastructure
Reinforce the positive economic, health, and community benefits from a healthy outdoor recreation infrastructure
Ignite increased private sector investments and public-private partnerships to enhance Texas' outdoor business support infrastructure
Ignite increased private sector investments and public-private partnerships to enhance Texas' outdoor business support infrastructure
Why?
Why?
Outdoor Recreation is More than Leisure
Outdoor Recreation is More than Leisure
Outdoor Recreation is Business
Outdoor Recreation is Business
Outdoor recreation cultivates an industry landscape that depends on a dynamic assortment of entrepreneurs, innovators, land owners and stewards of our outdoor spaces. Major industries contribute to outdoor recreation, led in 2022 by retail trade ($153.6 billion), followed by arts, entertainment, recreation, accommodation, and food services ($144.5 billion), and the manufacturing ($19.3 billion).
Outdoor recreation cultivates an industry landscape that depends on a dynamic assortment of entrepreneurs, innovators, land owners and stewards of our outdoor spaces. Major industries contribute to outdoor recreation, led in 2022 by retail trade ($153.6 billion), followed by arts, entertainment, recreation, accommodation, and food services ($144.5 billion), and the manufacturing ($19.3 billion).
Outdoor recreation cultivates an industry landscape that depends on a dynamic assortment of entrepreneurs, innovators, land owners and stewards of our outdoor spaces. Major industries contribute to outdoor recreation, led in 2022 by retail trade ($153.6 billion), followed by arts, entertainment, recreation, accommodation, and food services ($144.5 billion), and the manufacturing ($19.3 billion).
Outdoor Recreation is Health
Outdoor Recreation is Health
Participation trends sparked by COVID-19 have ignited overdue narratives on the credible physical and mental benefits of outdoor activity. Movement in nature with others addresses some of the Nation's daunting public health concerns like increasing stress and anxiety, mental well being, cardiovascular health, inflammation and scalable preventive care strategies suitable for a growing population.
Participation trends sparked by COVID-19 have ignited overdue narratives on the credible physical and mental benefits of outdoor activity. Movement in nature with others addresses some of the Nation's daunting public health concerns like increasing stress and anxiety, mental well being, cardiovascular health, inflammation and scalable preventive care strategies suitable for a growing population.
Participation trends sparked by COVID-19 have ignited overdue narratives on the credible physical and mental benefits of outdoor activity. Movement in nature with others addresses some of the Nation's daunting public health concerns like increasing stress and anxiety, mental well being, cardiovascular health, inflammation and scalable preventive care strategies suitable for a growing population.
Outdoor Recreation is Rural Economic Development
Outdoor Recreation is Rural Economic Development
Rural communities rely heavily on outdoor recreation for economic activity and public interests are projected to continue increasing over the next 30 years. Outdoor recreation based strategies have the potential to revitalize rural communities, connect people, create careers and fuel economic growth. With the abundance of rural communities across Texas, solutions for their future are essential.
Rural communities rely heavily on outdoor recreation for economic activity and public interests are projected to continue increasing over the next 30 years. Outdoor recreation based strategies have the potential to revitalize rural communities, connect people, create careers and fuel economic growth. With the abundance of rural communities across Texas, solutions for their future are essential.
Rural communities rely heavily on outdoor recreation for economic activity and public interests are projected to continue increasing over the next 30 years. Outdoor recreation based strategies have the potential to revitalize rural communities, connect people, create careers and fuel economic growth. With the abundance of rural communities across Texas, solutions for their future are essential.
Outdoor Recreation is Texas
Outdoor Recreation is Texas
Texas is a leader in attractive business climates and small business support, has a renowned history in conservation practices and agriculture education, and a population that personifies outdoor lifestyles. However, until TxORA, the state industry lacked a cohesive identity, resulting in missed opportunities to capture investments and maximize the benefits to all Texans realized through outdoor recreation.
Texas is a leader in attractive business climates and small business support, has a renowned history in conservation practices and agriculture education, and a population that personifies outdoor lifestyles. However, until TxORA, the state industry lacked a cohesive identity, resulting in missed opportunities to capture investments and maximize the benefits to all Texans realized through outdoor recreation.
Texas is a leader in attractive business climates and small business support, has a renowned history in conservation practices and agriculture education, and a population that personifies outdoor lifestyles. However, until TxORA, the state industry lacked a cohesive identity, resulting in missed opportunities to capture investments and maximize the benefits to all Texans realized through outdoor recreation.
Member Testimonials
“Being a member of TxORA has been a wealth of data, information and connections. As PacAPit is a growing brand, association with other like minded TxORA members has direct impact on the success of PacAPit. I am excited to be an early adopter and seeing the expansion of TxORA. Great adventures are ahead!”
PacAPit
John Chadwell
CEO, Owner & Inventor
@thepacapit
Member Testimonials
“Being a member of TxORA has been a wealth of data, information and connections. As PacAPit is a growing brand, association with other like minded TxORA members has direct impact on the success of PacAPit. I am excited to be an early adopter and seeing the expansion of TxORA. Great adventures are ahead!”
PacAPit
John Chadwell
CEO, Owner & Inventor
@thepacapit
Member Testimonials
“Being a member of TxORA has been a wealth of data, information and connections. As PacAPit is a growing brand, association with other like minded TxORA members has direct impact on the success of PacAPit. I am excited to be an early adopter and seeing the expansion of TxORA. Great adventures are ahead!”
PacAPit
John Chadwell
CEO, Owner & Inventor
@thepacapit